Talk: Digital Innovation and Behaviour Change
On the 14th May Emma Logan, Head of Marketing at Public Health England, joined us at the Museum of Brands for a talk on the evolution of marketing at Public Health England. The talk was attended by numerous professionals, including attendees from the BBC, Ipsos MORI and M&C Saatchi.
Emma told us it has become a priority to engage audiences digitally, with social media dominating access to the web.
Emma shared three current digital marketing initiatives:
- Change4Life Food Scanner app allows users to discover sugar quantities in food, resulting in 81% of users reducing their sugar intake
- Breastfeeding Friend, on Alexa, is another great tool helping mothers with questions relating to breastfeeding
- Cervical Screening Saves Lives campaign has partnered with Treatwell, a beauty services booking app. Aestheticians are trained to discuss cervical screening with clients to raise awareness of the importance of this check