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Brand Memories

You are warmly welcome to join our Brand Memories creative reminiscing sessions, where our experienced guides bring the Museum displays to life with the help of products, sounds, and scents from the past. Sessions at the Museum are open for everyone, but specially designed for people living with dementia. Our outreach team is also available to lead reminiscing sessions for care homes and community groups in London. Please use the booking form below to enquire about upcoming dates and outreach availability.

Accessibility information can be found here.


Carers & Families

Are you a part of a memory café, support group, or an informal group of carers? We would like to invite your group to visit the Museum, free of charge. Our Time Tunnel showcases more than 12,000 original items from the Robert Opie collection, from Victorian times to modern days. Walk down memory lane and discover your favourite childhood toys and games, or the breakfast cereals and laundry powders from your family home. The Museum is fully accessible, and our café and courtyard garden offer a lovely place to relax during your visit.

If your group cannot come to the Museum, our outreach team may be able to visit your group, and deliver an educational and entertaining talk about the history of brands, how our consumer society has developed, and how the Museum of Brands came about. Contact our team to book a visit.

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Brands at Home

Interested in our programme but the Museum is too far? Download our activity sheets for carers and family members below and get creative with the people you care for. The activities are ideal for people living with dementia as they are meant to inspire reminiscence and encourage social and cultural engagements.

If you enjoy the activities, we would like to invite you to give feedback through this survey. Responding only takes 3 minutes and it helps us to make our resources even better.

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Do you work with people living with dementia, whether in a care home, hospital, or a community group setting? Learn how to lead Brand Memory sessions using multi-sensory household items from previous decades and activities inspired by the Museum of Brands. All attendees receive a kit of replica soaps, soup tins, chocolate bars, and other household items from the 1940s, 50s and 60s, and a booklet of activities designed to be used with a person with dementia.


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