Talk: Connecting with Diverse Audiences with Tomasz Dyl
£10 / £5 Members and Students
Tomasz Dyl, Managing Director, and Founder of awarding winning marketing agency GottaBe! will be joining us to speak about creating more inclusive marketing communications for brands. In recent years we have seen a rise in representation in marketing communications but Tomasz and his team argue there is another step brands need to take to real achieve inclusivity and equity.
What will you learn?
- Opportunity for brands to reach minority audiences in the UK
- Different ways to reach ethnic minority audiences in the UK
- Adapting your messaging and value statements for audiences
- Importance of making information available across ‘hard-to-reach’ communities
About the Speaker
Tomasz set up GottaBe! aged 17 after identifying that brands poorly served those from ethnic minority backgrounds. Almost 15 years on GottaBe! are now working with clients such as Western Union, NHS, National Trust, and many more. Tomasz has recently completed Goldman Sach’s 10K UKSB Programme, a programme supporting high-growth potential businesses.