Talk: Design for Happiness

Overview

Whoever said money can’t buy happiness didn’t know where to shop. Insight and innovation agency Brand Genetics will share simple evidence-based exercises to help you re-design brands, life and love with people’s happiness in mind.

Based on scientific research into what makes people happy, learn how positive psychology – the new science of improving happiness and wellbeing – can help brands improve the quality of people’s lives. So, if you are interested in injecting some positivity into your brand, into your life and into your work, then come and find out why the future of marketing is ‘positive branding’.

Review

Happiness is…workplace acts of kindness, according to Coca Cola. The UK ranks 19th in the UN Happiness Index. If you live in Bhutan, happiness is seen as a fundamental human goal.

Just a few insights from Dr Paul Marsden who, on 19 November 2018, delivered “Design for Happiness” – the first of a series of talks curated by Stephanie Gray, Learning Officer at the Museum of Brands.

• A consumer psychologist at Brand Genetics, Dr Marsden looked at what makes people happy, and considered how this information can be used to inject positivity into a brand.
• The packed auditorium was encouraged to be empathetic, use signature strengths, make it a “we” brand, focus on what’s right, and finish strong.
• A lively Q&A followed.
• This was a truly uplifting event.
• And lasting effects? Perhaps a resolve to remember the findings of the World Economic Forum – the secret of happiness is kindness.

About Paul Marsden

Brand Genetics is a consumer insight and innovation agency working with global brands around the world to build a more human future. Dr. Paul Marsden is a consumer psychologist with Brand Genetics specialising in wellbeing, innovation and technology. He lectures on marketing, innovation and consumer psychology at the Fashion Business School of the London College of Fashion.