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Webinar: DON’T PANIC! How brands can thrive in chaos

19 May, 2021

11:00 - 12:00

£1 min donation

webinar, do not panic how brands may thrive in chaos, museum of brands

The last year has seen a resurgence of large grocery retailers and the accelerated growth of e-commerce. Profitability remains challenging however, leading to hard negotiations and a drive for  simplicity which is reducing ranges and replacing promotions from everyday low pricing.

Meanwhile the expansion plans of the discount channel continue unchecked. At the same time technology is shaping the store of the future whilst new partnerships are forming to deliver over the last mile.

The ‘shopper journey’ is more complex, operating across channels and media, and competition from more sophisticated private label remains a constant threat to brands.

Predicting which of these disruptions will stick and which will be left behind is hard, but the question remains: where do brands need to focus in order to be relevant to and appeal to shoppers, on shelf, across channels and along the journey? These are the topics to be explored in this event.

Chairman: Adam Leyland, Editor, The Grocer

Panellists:

  • Amy Palmer, Associate Director, Coca-Cola European Partners,
  • Benedict Evans, Independent Analyst,
  • Nick Theodore, Founder and CEO, Virtual Store Trials,
  • Alan Giles, Associate Fellow, Saïd Business School

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors

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