Talk: easyCome easyGo

Tony Anderson, the first marketing director of European low-cost airline easyJet, will join us to give you first-hand information about how he helped develop and launch one of Europe’s best-known travel brands.

Content:

• Launching and growing a new brand
• How to scale for success
• Guerilla marketing

Tony is best known as the first marketing director of the European low-cost airline easyJet. He joined as its third employee and worked closely with founder Sir Stelios Haji-Ioannou on developing and launching one of Europe’s best-known travel brands.

Tony went on to become marketing director of easyGroup where he helped develop and launch new businesses under the easy brand. He has held senior roles at British Airways, Thomas Cook and Tui and is a lecturer at Imperial College Business School.  Today he remains a consultant and advisor to easyGroup and Sir Stelios.

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors