Talk: How to decode facial expressions and reveal advanced advertising strategies
In this live talk Adrianne Carter, aka the Face Whisperer, will be speaking about facial expressions of emotion and how to recognise what they mean and how to decode them in the context of advertising for brands. Using facial expressions of emotion appropriately engages the audience and leads to more revenue. When facial expressions alienate the audience, it leads to lack of engagement and worse to lack of trust in brands.
Includes FREE entry to the Museum
- The psychology of facial expressions
- You will learn how to recognise some facial expressions of emotion
- Examples of advertising content that engages and when it goes wrong…
- The 7 commandments of advanced advertising strategies