How Partnership Marketing Could be Used to Promote Public Health
Overview
Jane Asscher will share her expertise on the advantages of collaboration and her experience at 23red of partnership marketing with Public Health England. Part of our Can Marketing Save Lives? speaker series.
Date: 21st February / Time: 18:30 – 21:00 / Price: £26
What you will learn
Hear from 23red founder Jane Asscher and gain a greater understanding of what partnership marketing is, its benefits and how it can best be utilised.
Agenda
- 6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar.
- 7-8pm Talk by Jane Asscher
- 8-8.30pm Q&A
- 8.30-9pm Last chance to explore the Museum
About Jane Asscher
Jane set up 23red with Creative Director Sean Kinmont in October 2000. A behaviour change expert, Jane has led the development of award winning social marketing and behaviour change strategies on topics as wide ranging as skills and education, environment and sustainability, financial inclusion and equality. Jane co-authored the Change4Life marketing strategy and remains a strategic adviser to Public Health England. She also led the strategic review of Drinkaware and oversaw the development of the Organ Donation behaviour change strategy.
Supported by The Marketors’ Trust
