Webinar: The ‘Look’ of Health
Chris White is MD of This Way Up a leading brand & design agency specialising in healthy food and drink. From Carbonated CBD drinks to plant based yogurts, aqua farming to Japanese drinking vinegar, the world of health is changing and changing fast. How does it look and how do you gain consumers interest?
What you will learn
- The emerging and existing platforms for launching or repositioning healthy brands
- The design Codes and Visual Triggers of Health and Wellness across three key platforms
- How to use these codes and triggers to define the look of your brand
Tickets will be sent as a zoom link on the day of the talk
13:00-13:30 Talk with Chris White
13.30-13:45 Q&A and discussion
About the Speaker
Chris has led design agencies in Amsterdam, Sydney and London before setting up This Way Up in 2012 with a mission to ‘change the way the world eats’. Having worked in many FMCG markets he recognised the power that branding and design has to change consumer attitudes and behaviours. He sees design as a powerful lever that can attract and persuade us all to eat more healthily, more naturally and more sustainably.
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