Talk: Marketing Doesn’t Save Lives; Marketers Do

Review

On 4th April 2019, the Museum of Brands welcomed Jo Arden, Chief Strategy Officer at MullenLowe.

In her talk “Marketing Doesn’t Save Lives – Marketers Do,” Jo delved into the archives to source key figures whose use of marketing techniques have made an impact on the past 100 years of healthcare.

The audience, including marketers and those from the health professions, as well as representatives from Camelot, DDB and the Wellcome Collection, was treated to a history lesson with a difference!

Jo’s examples included influencers such as BBC’s Gert and Daisy who, in their cheery war-time radio show The Kitchen Front, delivered helpful information from the Ministry of Food. Also notable were those politicians tasked with delivering the hard-hitting public awareness campaigns of the 1980’s.

Historic TV and radio excerpts were used to support the talk.

Particular developments included the founding of the Women’s Institute, and the successes of No Smoking Day.

A serious subject made fascinating and informative; this event was an education and a reminder that the marketer is the catalyst for change. Jo reached out to us all.

About Jo Arden

Jo is CSO at MullenLowe and blends a passion for social change with a belief that brands play a fundamental role in society. Before joining MullenLowe, Jo specialised in behaviour change, brand and marketing strategy and integrated communications planning at 23red.

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors