Talk: The Curious Case of Pink Pepper Gin
£10 / £5 Members and Students
Audemus Spirits’ co-founder and ‘Director of Doing’ Ian Spink joins us to talk all things spiritual! Ian will discuss the thrills and challenges of launching a craft gin in an industry dominated by big players, and showcase how he has taken their flagship product, Pink Pepper Gin, from their living room distillery to the shelves of Waitrose, cocktail bars and restaurants around the world.
Establishing and growing an independent, craft spirits brand
How to stand out in the crowded world of gin
Breaking the unwritten rules of the drinks industry
Marketing without a budget
Dealing with external challenges (did somebody say ‘Covid’ or was that ‘Brexit’?)
Let’s all drink some Pink Pepper Gin, too!
About the Speaker
Ian is the Audemus ‘Man on the Street’. He can usually be found sharing the Pink Pepper Love with everyone from the world’s finest bartenders to the world’s finest bar-goers. Ian is a man who follows lives to follow his passions – his gin life began in 2014 and his previous loves include renovation & design, boutique-hotelier, a home-made soup company and running a newspaper in Bolivia.