Living Brands

Living Brands is a multi-sensory outreach programme designed to encourage reminiscing through creative activities and narratives. As a Chartered Dementia Friendly Venue, all visitors have access to over 200 years of consumer culture from toys, fashion, foods, and all the things found in your mother’s kitchen or laundry closet. Some of the best reactions have been participants standing and dancing to jingles from commercials. Objects, sounds, and smells trigger reactions.

We structure our programmes to be replicable so that multiple groups can use them as well as more and more museum settings also. However, the reactions, stories, and memories shared make each event stand alone. It is a valuable experience for everyone involved and we look forward to growing it further and providing resources for all involved within this very diverse community.

Living Brands is a specialised programme offering outreach sessions in care homes, day centres, community hubs, memory cafes, and more. Using our carefully curated Memory Boxes full of replica packaging and products from the 20th century, we can recreate memories while encouraging creative discussions and art activities using our multi-sensory approach which has been proven to benefit mental and social wellbeing.

Living Brands is delivered by our Wellbeing Department and offers creative resources, engaging events and training opportunities for a wide range of audiences, around the topics of memory and brand heritage.

Living Brands′ Memory Box Experience

Living Brands

You are warmly welcome to join our Living Brands creative reminiscing sessions, where our experienced staff and volunteers bring the Museum displays to life with the help of products, sounds, and scents from the past. Sessions at the Museum are open for everyone, but specially designed for people living with dementia. Our outreach team is leads reminiscing sessions for care homes and community groups in west London.





Visitors Reminiscing at the Museum

Carers & Families

Are you a part of a memory café, or an informal group of carers? Walk down memory lane and discover your favourite childhood toys and games, or the breakfast cereals and laundry powders from your family home. If your group cannot come to the Museum, our outreach team may be able to visit your group, and deliver an educational and entertaining talk about the history of brands, and how the Museum of Brands came about.





Volunteers Making Replica Boxes


Do you work with people living with dementia, whether in a care home, or a community group setting? Learn how to lead creative reminiscence sessions using multi-sensory household items inspired by the Museum of Brands. All attendees receive a Memory Box full of replica soaps, soup tins, and other household items from different eras, and a booklet of activities designed to be used with a person with dementia.

Upcoming Training Sessions

4 July 2023 10AM – for NAPA Members – Creative Reminiscence Dementia Training

2 August 2023 – 3PM – for NAPA Members – Creative Reminiscence Dementia Training


Contact Us

Rory Sheridan
Community Engagement Project Manager

020 7243 9611

Sara Sarf
Community Development Project Assistant

020 7243 9611