Living Brands
A multi-sensory outreach programme for people living with dementia and their carers designed to encourage reminiscing through creative activities and narratives
As a Chartered Dementia Friendly Venue, all visitors have access to over 200 years of consumer culture from toys, fashion, foods, and all the things found in your mother’s kitchen or laundry closet. Some of the best reactions have been participants standing and dancing to jingles from commercials. Objects, sounds, and smells trigger reactions.
We structure our programmes to be replicable so that multiple groups can use them as well as more and more museum settings also. However, the reactions, stories, and memories shared make each event stand alone. It is a valuable experience for everyone involved and we look forward to growing it further and providing resources for all involved within this very diverse community.
Living Brands is a specialised programme offering outreach sessions in care homes, day centres, community hubs, memory cafes, and more. Using our carefully curated Memory, Culture and Brand Boxes full of replica packaging and products from the 20th century, we can recreate memories while encouraging creative discussions and art activities using our multi-sensory approach which has been proven to benefit mental and social wellbeing.
Living Brands is delivered by our Wellbeing Department and offers creative resources, engaging events and training opportunities for a wide range of audiences, around the topics of memory and brand heritage.
Living Brands
Join our Living Brands creative reminiscing sessions, where our experienced staff and volunteers bring the Museum displays to life with the help of products, sounds, and scents from the past. Our outreach team leads reminiscing sessions for care homes and community groups in west London.
Carers & Families
At the Museum of Brands, carers always go free - whether they’re working and supporting somebody they care for, or simply visiting alone and for their own enjoyment. If you are a carer - whether professional or unpaid - you can sign up for your free annual pass online here. You will be able to collect your pass on your first visit to the museum, and it will be valid for a year from the date of that visit. This offer extends to young carers too. If visiting the Museum of Brands would be beneficial and enjoyable for a group that you care for, you can contact us at info@museumofbrands.com or on 020 7423 9611 for more details and to book your visit.
Training
Do you work with people living with dementia, whether in a care home, or a community group setting? Learn how to lead creative reminiscence sessions using multi-sensory household items inspired by the Museum of Brands.
