Partnerships
Partner with the Museum
Current Partnerships Include
easyGroup
easyGroup partnered with us to showcase the achievements of the ‘easy’ family of brands past 29 years. Within the Museums Brand Hall, a display included materials from ‘easy’s’ launch to the present day, including photos and video footage along with advertising from early posters to recent digital campaigns. A range of objects from the brand and our archives have been used.
We at easyGroup have had an extremely positive experience collaborating with the Museum of Brands on our exhibitions. The team at the museum has been enthusiastic and professional bringing the easy brand story to life with their expertise and dedication. From planning to execution, every step has been seamless and enjoyable. The exhibition has allowed us to connect with our audience on a deeper level and provided a valuable learning experience, highlighting the significance of our brand in consumer culture. The museum's visually impressive and immersive display has truly brought our brand narrative to life. We highly recommend partnering with the Museum of Brands to any organisation looking to engage, inspire, and leave a lasting impression on its audience.
DS Smith
The Museum collaborated with DS Smith to develop a special Brand Box intended to help carers and those living with dementia. Launched in April 2023, we will be sending out 1000 boxes as a part of the initial pilot run. The letterbox-sized multi-sensory resource has been carefully designed to encourage memories through smell, touch, and taste as well as sight, inspired by our collection. The boxes were designed and produced in partnership with DS Smith, a leading provider of sustainable packaging solutions, with funding from The DS Smith Charitable Foundation.
DS Smith supported the Museum of Brands with their 'Brand Boxes' initiative, a part of the Living Brands project. The Boxes were created to help tackle loneliness and encourage bonding amongst those living with dementia, through a multi-sensory experience. DS Smith designed and manufactured the external letterbox for delivery straight to their homes. The Museum of Brands team were fantastic to work with, and as thought leaders in this area, they offered a valuable opportunity to extend the reach of the DS Smith Community Programme to those with dementia. We are proud to have worked with a team that have such a passion for helping this community.
Johnnie Walker Case Study
The exhibit by brand owner Diageo, tracks the development of Johnnie Walker’s advertising, from early text-based print ads, through to illustrations featuring the famous striding man, right up the recent cross-media examples.
Pro Carton Innovation Awards
With a display that celebrates innovation in environmentally-friendly packaging, Pro Carton showcases the winners of their annual award, highlighting the best in renewable, recyclable and biodegradable carton board.
Past Partnerships
We partnered with Sanrio to celebrate the 50th anniversary of the Mr Men series by Roger Hargreaves. We created a children's trail for visitors to use as they explored the Time Tunnel. A craft activity, which involved kids creating a Mr Bump hat activity. Within the Brand Hall, we had a temporary display of items, from the Museums and Sanrios archive. Objects included original drawings from Adam Hargreaves, limited-edition Royal Mint postage stamps and Royal Mint commemorative coins.
We explored a century of public health marketing campaigns when we partnered with Public Health England. The exhibition titled ‘Can Marketing Save Lives?’ explored how PHE has worked for the past century, aiding the general public to access and share information, improve their lifestyles and better manage a range of health conditions. As a part of this project, an extensive range of public talks were conducted.
Titled ‘Time Out 50: 50 Years, 50 Covers’ featured iconic magazine covers from 1968 to 2018. We partnered with Time Out to celebrate their 50th anniversary by exhibiting fifty original covers from their archives, and the stories behind them. Events that ran alongside this exhibition included an opening party, a book launch and a drop-in craft workshop.
The Christy brand approached us with the idea of creating a pop-up exhibition in celebration of their 175 anniversary. The exhibition which showcased hundreds of pieces of historical to contemporary memorabilia from the Christy archive, was covered in the National press and was the centre of an exclusive press event at the Museum of Brands.
Other Previous Exhibition Partnerships have included:
- Founding sponsors including Kellogg’s, Vodafone, Cadbury, DS Smith
- Anniversary exhibitions for BIC, Guinness, P&G, Which? Magazine
- Sustainability exhibition series sponsored by Tesco
- Colgate, Hovis, Marmite